Telecoms giant, MTN and Sub-Saharan Africa’s mobile device distributor, TD Mobile, have officially unveiled the much-anticipated ICE 2 smartphone, in Lagos.
Designed for the Nigerian market, the ICE 2 smartphone is one of many devices from the stable of Freetel, Japan’s biggest smartphone brand.
The smartphone will sell for about N13,000 ($35), which is expected to increase the pace of smartphone penetration in the country.
Powered by Google’s latest Android operating system – Android 7.0, the revolutionary ICE 2 comes fully equipped with the latest software and security updates including Google Play Protect: newly-developed software, which continuously works to keep one’s device, data and apps safe. In addition, the smartphone is pre-loaded with MTN’s latest apps including MTN Music Plus.
Massive incentives await the first 200 subscribers to get Freetel ICE 2 devices. In addition, all customers who buy the device will also enjoy double data bonus on every data bundle they buy for 3 months courtesy of MTN.
According to MTN’s Chief Marketing Officer, Rahul De, “We are excited by this partnership because our focus over the years has been on connecting millions of Nigerians to each other and the world, thus expanding access to information, entertainment and endless opportunities. The affordable and innovative ICE 2 takes us further along this journey, allowing more Nigerians make the transition to smartphones.”
Also speaking at the event, Managing Director, TD Mobile, Mrs. Gozy Ijogun, disclosed that the launch of the ICE 2 is a fitting testimony to the company’s landmark strides in making ICT products and devices accessible, affordable and usable across Africa.
“Since inception, TD Mobile has been the leading driver of smart devices penetration in the West African sub-region. The launch of the ICE 2 resonates with our mission of spear-heading a technology revolution in Africa and further shows why we have remained in the forefront of bringing the best and latest technology products to the sub-region.
Through the strategic partnerships with our massive network of operators, dealers and retailers, we are sure to see the ICE 2 Android smartphone in the hands of millions of Nigerians in no time,” she stated